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Storfund: the liquidity layer for the platform economy

Give businesses immediate access to their revenue – without changing your payout schedule

  • 60+ partners

  • 36 countries

  • 500,000+ transactions processed each day

Graph on a laptop screen

What is the liquidity layer?

A new infrastructure layer: the liquidity layer

Digital commerce is all about speed, except when it comes to getting paid.

Globally, businesses who sell on platforms wait 20.5 days on average to receive the money they have earned. Faster payment rails are only half the answer: they improve how quickly money moves when it is due, they don’t change when that money becomes available.

By partnering with us, you can give businesses access to their revenue the day after a sale is fulfilled – powering their growth and yours.

How the liquidity layer works

Time to turn on liquidity

We turn verified future payments into cash today.

  1. You embed our liquidity layer

    This can be as deep as you choose, we provide multiple ways to work with us. Whatever you choose, there are no changes to your payment schedule or operating processes.

  2. Businesses opt in when they want, for as long as they want

    Businesses who use your platform grant us permission to read their sales data and we identify eligible verified transactions.

  3. We provide liquidity every day, automatically.

    No manual data upload or repayments for the business, and no cap on the amount we can provide each day.

Why partner with us?

The ripple effect

When a business gets paid faster, the liquidity doesn’t just help that business – it moves through everything connected to it.

Digital commerce

Giving businesses faster access to their sales revenue improves experience of selling on your platform, creating retention and growth for you.

Payment and technology partners

Adding liquidity to your existing products adds a new value-added service, creating more valuable commercial flows.

How it works

How the liquidity layer works for businesses on your platform

Loans, lines of credit, Merchant Cash Advance are all credit products. Our product is different. It’s not more borrowing capacity, it’s a faster cash cycle. It gives businesses access to what they earn, they day after they earn it – we call it Daily Advance.

Without Storfund

  • $10,000 sales fulfilled

  • Days 1-20

    Business waits for payout on the platform where they sell

  • Day 21

    Business gets paid $10,000

With Storfund

  • $10,000 sales fulfilled

  • Day 1

    Business gets paid $8,000 (80%)

  • Day 21

    Business gets $2,000 minus a fee

Embed the liquidity layer on your platform

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Case study

Daily Advance on TikTok Shop

We scaled rapidly alongside existing funding options – with strong adoption among high-performing sellers.

What sort of businesses want to get paid faster?

Sometimes businesses don’t need a loan, they just need to get paid faster

We support businesses generating $240K+ per year. Some of our customers exceed $150M in annual sales.

$1.8M

Average annual revenue of a Daily Advance customer.

49%

Average revenue growth in the first six months on Daily Advance (2025).

No cap

There is no cap on how much businesses can receive each day - funding scales with sales.

Turn On Liquidity icon

Choose how to work with us

We handle the complexity. You stay focused on what you do.

We operate the regulatory and liquidity infrastructure – that includes providing the capital, managing the risk and servicing businesses.  You control how deeply to embed the liquidity layer.

Referral

Introduce Daily Advance to businesses through co-branded campaigns. We handle onboarding, funding and servicing.

Hosted widgets

Give businesses a live view of their eligibility and status, right inside your platform, using lightweight, hosted widgets.

Fully embedded

Deliver a native liquidity experience inside your product, powered by our infrastructure and APIs. Watch how we delivered embedded finance for TikTok Shop.

Tech that delivers

Engineered for speed, built for volume

There are lots of companies doing what we do – but not for platforms. There’s a good reason for this: it’s because it’s hard to make the tech work. Ours does.

500K+

Transactions processed per day

127%

Increase YoY

SOC2

Certified

Why do businesses use Daily Advance?

Hear from businesses

“We hit over $1m in sales after 180 days, and it wouldn’t have been possible without Storfund.”

The Loaded Teashop Mark Powell

"This company has an amazing product! It helps us get our funds faster from Amazon. Really solved a big problem for us."

EV Breakers Graham Inglis

“What a great service. Without Storfund we could not have grown 300%, I can recommend them to anyone.”

Mobistock Michel Malki

“Storfund’s uncapped financing was crucial to our 40% growth.”

GpasPlus Frederic Mosseri

“Every day you’re just scavenging for stock, so when you find it you need the cash to jump on it.”

Cancelled Breaks Luciano Larsen

“Having that security that I’m still going to get funds regularly has been very good at giving me peace of mind.”

Pierina Pierina Montano

“When we first launched we had one full-size SKU. Since then we’ve launched a trial size, now we’re moving on to our third SKU.”

Skincare products
Make Skin Magic Louis Lopez

Frequently asked questions

Questions?

  • Why offer Daily Advance alongside credit products?

    Daily Advance is not credit, it’s cash flow. It’s not “extra” money like a loan, Merchant Cash Advance or credit line, it’s earned revenue. Getting cash flow right can transform a business.

    Daily Advance is typically used by larger businesses. Demand for Daily Advance grows by x4 as businesses grow from small to medium, while demand for credit stays flat.

  • How is Daily Advance different to Instant Payouts?

    Instant Payouts is a product offered by payments technology companies to speed up settlement times; it does not address the liquidity gap between sale and payout, because the timing of the payout is controlled by the platform’s settlement cycle.

    Instant Payouts Daily Advance
    Speeds up settlement from payment companies Bridges structural gap between sale and platform payment
    1–3 day acceleration 14-30+ day acceleration
    Treasury product Unlocks growth

  • What type of businesses use Daily Advance?

    Daily Advance is designed for established businesses with consistent sales and high growth potential. Our average customer generates $1.8M in annual revenue, with some exceeding $150M.

  • How does Daily Advance benefit partners?

    Daily Advance helps partners grow, retain and attract high-performing businesses.

    On most platforms, a small percentage of businesses generate the majority of revenue. Giving those businesses faster access to cash flow helps them reinvest sooner, increasing sales on your platform.

    Daily Advance also creates a competitive advantage: helping you retain your best businesses and attract businesses looking for new channels to grow.

  • Why do businesses want faster access to their revenue?

    As businesses scale, their constraint is often the speed of their cash cycle speed. Whether they sell services or goods, faster access to revenue allows them to reinvest more quickly in inventory, marketing, people and expansion. This accelerates growth for both the business and you.

    Daily Advance is also typically used by larger businesses; demand for Daily Advance grows by x4 as businesses grow from small to medium, while demand for credit stays flat.

Embed the liquidity layer on your platform.

Tell us about your platform and our partnerships team will show you how it fits.



Let’s talk partnership